I appreciate coverage of the Women’s National League on TheFA.com and elsewhere. While full match reports are best, the weekly FA Women's National League Round-Up offers a quick summary that fleshes out the results tables available on the site.
London Seaward played an outstanding match against Norwich City on January 29, earning a well-deserved 3-0 victory. The first half was balanced on a knife’s edge, but a solid goal gave the Anchors the momentum going into the second half that they were able to convert into controlling pressure and two more scores. Alicia Garwood absolutely stood on her head in goal to keep a clean sheet and help secure the points.
And what did FA.com have to say about it? “Norwich City stumbled at London Seaward, losing 3-0, to mean only three points separate second and sixth.”
That’s it? Yes, the Canaries were second in the South East division at the start of the calendar year, but summarizing the match as a misstep fails to capture the effort and heart Seaward showed after a disappointing loss the weekend before. I appreciate the author was on deadline and had limited space for their summary, but it still seems a bit of a slight.
Seaward have shown they’re a club to be reckoned with, both on the pitch and in terms of their organization and the support network they’ve developed. Investing in anything from overseas is always a difficult decision, but sponsoring Seaward became much easier when I saw the quality of the individuals they had surrounding them. The players are the heart and soul of the club, but they need help from others so they can concentrate on their training and what happens between the lines on game day.
Together with their supporters, the Anchors have a bright future in store.
I sent a draft of this message to my accountant and, the savvy professional she is, she reminded me that for this endeavour to be a deductible marketing expense I actually have to market something. So, as always, if you have a LinkedIn Learning account please visit the site and see what courses I have to offer. I focus on Microsoft Excel and Tableau, so please look me up if you’re running a business or club and need some information on how to manage and analyze your data.
Curtis Frye is the president of Technology and Society, Incorporated.